New content from various fitness brands expands Fitness on Demand’s offerings and supports the transition to hybrid fitness solutions
Digital platform Fitness On Demand has added more than 50 new classes to its extensive library with content from GymRa, PowerMusic, MELT Method, SH1FT, SoulBody, and Bike-O-Vision. The latest content updates expand the options available to fitness operators, offering members options from high-energy strength training and cycling to recovery-focused mindfulness practices.
“At Fitness on Demand, we are committed to ensuring our platform adapts to the changing fitness landscape,” said Andy Peet, CEO of Fitness on Demand. “These new classes are part of our commitment to provide operators and their members with a flexible fitness experience that combines physical and digital access.”
The new offering highlights a focus on hybrid fitness-on-demand solutions, including kickboxing classes with PowerMusic, low-impact cycling with SH1FT, and recovery sessions with MELT Method. The update also introduces SoulBody’s blend of strength and mindfulness and Bike-O-Vision’s virtual travel rides, aiming to engage a wider audience through a comprehensive and adaptive fitness experience .
In recent months, the company has expanded its partnerships and diversified its content portfolio to meet the evolving needs of fitness consumers. This includes collaborations with platforms such as gBeat, which integrates wearable technology, and Motosumo, which uses your smartphone to turn stationary bikes into tools for interactive cycling classes. In September, Fitness on Demand announced a partnership with BodyBase, a company specializing in reformer fitness equipment for homes, hotels, and studios.
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Fitness on Demand aims to provide seamless integration between in-person and digital experiences, a concept known as “omnifitness.” This strategy aims to give operators the tools to adapt to the growing interest in digital and hybrid fitness options, potentially increasing member engagement and retention.
