Travel and lifestyle brand Tumi has brought on Formula 1 driver and 2024 Singapore Grand Prix winner Lando Norris to front its latest Turin campaign.
Performance and travel are at the core of TUMI, so it was natural to put the campaign in the hands of McLaren F1 driver Lando Norris. Norris is currently proud of his position as TUMI’s global brand ambassador, starring in the brand’s new Turin campaign.
Lando Norris unveils new Turin campaign for travel and lifestyle brand TUMI
To celebrate the all-new Men’s Premium Torino Collection, TUMI takes us around the Riviera of the Côte d’Azur, giving us a glimpse into the glamorous life of Lando, filled with fine leather goods, mansions and, of course, thrills. Tracking.
Commenting on the partnership with TUMI, Norris said, “Working with TUMI over the last few years has been a great experience. Especially with this new campaign, the content feels very personal to me.”
Crafted from premium Italian leather and accented with TUMI’s new “T” logo, the Torino line of seven styles is designed with the multifaceted man in mind. We carry a selection of sleek black backpacks, briefcases, slings, and totes to take this man from work to travel to play, ready for any occasion. Norris said of the collection: I bring my McLaren kit to the races. ”
Shot by Emma Panchot and directed by Arnaud Uttenhof, the campaign also features other big names from TUMI. Notably, we’re also introducing the Alpha These will be joined by TUMI | silhouettes. The McLaren Collection showcases the long-standing connection between drivers and the brand.
(Image: TUMI)
“Lando has been a valued partner for TUMI for over three years, consistently driving excitement for our collaborations and campaigns,” said Jill Krizelman, SVP of Global Marketing & E-Commerce. She continued, “This campaign is especially special because it offers a vibrant, fresh perspective on Lando, capturing his signature style and personality in a new way. Introducing the new Turin collection. There is no one better.”
The Turin Collection is available in TUMI stores and online worldwide.
(All images: TUMI)
Information in this article is accurate as of the date of publication.
