The 1st European Natural Beauty Awards ceremony, held in central Stockholm on October 9, 2024, was a huge success, attracting over 300 guests from 35 countries and celebrating the year’s most innovative and sustainable awards. Celebrating possible natural cosmetic products.
With over 700 cosmetics brands submitted in 2024, the European Natural Beauty Awards proves the growing demand for natural and ethical beauty products. This year, 188 cosmetic products that met the award’s rigorous criteria were shortlisted.
The jury that evaluated the shortlisted products was made up of 96 celebrities. It will be attended by industry experts such as leading natural certification bodies, retailers and sustainability experts, European stars representing the voice of the consumer and influencers representing the media world.
At the awards ceremony, British actors Hanna van der Westhuysen and Elisha Applebaum, Norwegian fashion models Carola Insolera and Denmark’s Jacob Everisti, and Swedish star Hanna represented the star jury. -Alstrom and SVEA awarded 126 cosmetic products for their outstanding quality and quality. Received the prestigious “Excellence Award”.
Dr. Mark Smith of NATRUE, Carolina Gilves of El Borario Navarro, Heidi Heikkilä of Stockman, and sustainability expert Judith Fiedler on behalf of the industry expert jury selected brands that have made strides in innovation and sustainability. Four special awards were awarded.
Dominika Cirek, a natural cosmetics advocate and lawyer from Poland, and Swedish beauty industry pioneer Patrik Bergfeldt won the Influencer’s Choice Award on behalf of the influential jury.
In addition to recognizing outstanding products, the awards ceremony will recognize eight industry experts who have worked to make natural cosmetics more accessible to consumers and prevent greenwashing with clear communication guidelines. Awarded.
Main highlights:
Market Chain of the Year: El Borario Navarro (Spain) was recognized for its 200-year commitment to natural cosmetics and its extensive network of over 60 stores across Spain. Beauty Shop Chain of the Year: Ruohonjuuri (Finland) receives the award for its innovative initiative. Europe’s largest Helsinki flagship store and Helsinki Airport’s first natural cosmetics store at the airport. Department Store of the Year: Stockmann (Finland) won for its supportive approach to natural cosmetics brands and its wide selection. E-Commerce of the Year: House of Organic (Finland) was recognized for its transparent communication, efforts to distribute high-quality natural cosmetics online, and efforts to engage consumers online. Ta. Independent Shop of the Year: TwistBe (Finland) receives this award for its tireless efforts to educate consumers about ingredient content and care for various skin conditions, both online and offline. was awarded. Pharmacy of the Year: Yliopiston Apteekki (Finland), which launched the pharmacy’s own line of certified natural cosmetics, was recognized for its pioneering approach to natural cosmetics, setting new standards for pharmacies around the world . Distributor of the Year: Brand Tree (Sweden) was awarded for its supportive approach to natural cosmetics brands and its pioneering role in introducing natural sunscreens to the Swedish market. Award of the Year: Sanni Jama (Finland) was recognized for its tireless efforts to educate consumers about the ingredient content of cosmetics. And her courage and strength in exposing the massive greenwashing scandal in the summer of 2024.
Macha Chibani, Chief Operating Officer of the Awards, said: “Consumers are increasingly demanding healthy cosmetics. In a world where greenwashing is everywhere, we are leading the way by setting standards for transparency and diversity in natural product selection.” It’s important to respect your leadership.”
The European Natural Beauty Awards serves as a platform to recognize and promote brands committed to the use of natural ingredients, sustainable practices and ethical sourcing. By highlighting the best of natural beauty, the awards aim to encourage consumers to make informed choices and support brands that prioritize the health of both people and the planet.
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