Over 175 million Indians shop for lifestyle products online, and India’s e-lifestyle market is expected to grow from $16-17 billion today to $40-45 billion by 2028. I am. By 2028, one in every five dollars spent on lifestyle will be spent online. Shyam will be on stage for this webinar. Unnikrishnan, partner in our retail and consumer practice, and Nandita Sinha, CEO of Myntra (India’s leading lifestyle e-tailer), explored this growth opportunity and discussed market trends and Deciphering the purchasing behavior of the growing e-lifestyle shopper base. We also discuss strategies that lifestyle brands, including global brands, can adopt to expand their presence in India and win online.
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