Proponents of the growing dry movement can no longer just say they don’t drink alcohol only when they’re at home. They also… (+) Avoid alcohol during the holidays.
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When Hilary Sheinbaum completed her first dry month in January 2017, she knew she was on to something. The decision to quit drinking initially started as a bet with a friend to see who could go 31 days without drinking a single glass of wine or beer. , or any other spirit, the New York writer realized how good it felt to be dry in a few weeks. She had more energy, was sleeping better, was thinking more clearly, and even her skin seemed a little brighter, so she decided to continue abstaining from alcohol at the end of the month.
Within a few years, Sheinbaum not only maintained his dry tendencies, but began spreading the gospel far and wide, publishing his first book, The Dry Challenge, in 2020. Since then, the author has found herself at the forefront of the growing abstinence trend, where more and more people, especially young people, are drinking less or not drinking at all. In fact, some recent studies show that 41% of Americans and more than half of Millennials and Gen Z are trying to cut back on their drinking, compared to just a few years ago. It has increased significantly.
But even as the dry movement’s popularity grew dramatically, Sheinbaum couldn’t help but notice one area where drinking remained prevalent: travel. “When people travel, whether on vacation or for business, alcohol is usually served or available at the airport, onboard the plane, on cruises, at resort pools and lounges, as a welcome drink, and at every stage of the trip. Make sure to have it with every meal (mimosas, anyone?),” she says. “I have traveled for work and leisure during dry January and other dry months, and I have found that even though there are pages and pages of wine options for dinner, it is not enjoyable for others. I realized that there was often nothing exciting or sophisticated about it. Don’t drink for any reason.”
Since writing The Dry Challenge four years ago, Sheinbaum has cultivated relationships with many … (+) brands and leaders in the non-alcoholic space.
Hilary Sheinbaum
Sheinbaum has no idea why booze still has such a strong influence on travel, at a time when abstinence from alcohol is becoming increasingly mainstream and non-alcoholic brands, menus and bars are popping up everywhere. I couldn’t understand. “With so many studies and myths being debunked about alcohol these days, it’s hard to deny the negative effects associated with drinking, such as hangovers, dehydration, and lack of mental clarity the next day,” she notes. do. “People want to feel their best and brightest while they’re on a nice vacation (and off work), paying money to relax. I want to have fun and relax without worrying about my appearance.”
But the authors of “The Dry Challenge” knew that encouragement alone wasn’t enough to convince travelers to cut back on alcohol. “Dry travel (or dry trips) can be a great experience without the hangover, nausea, and alcohol-induced dizziness,” says Sheinbaum. “Not to mention, you’ll make fewer bad decisions, fewer regrets, and save money. Eating and drinking is expensive.” But the introduction of non-alcoholic menus in restaurants, bars, and even grocery stores will ultimately She knew that the same things that led people to drink less at home would require similar options to help people drink less on the go.
With this in mind, Sheinbaum went directly to the source and partnered with hotels, airlines, and even airport lounges around the world to help guide and curate non-alcoholic products. Through his non-alcoholic consulting company, GoingDry.co, the author relies on his years of expertise in the sobriety and curiosity space and the many relationships he has cultivated with brands and players to help travelers find non-alcoholic options. We make sure to provide you with all the options you need to support non-alcoholic beverages. Journey.
“It’s important for hotels and airlines to offer non-alcoholic beer, wine and spirits so guests can enjoy sophisticated beverages,” she explains. “Just as many restaurant guests are interested in wine pairings, having non-alcoholic wine options is a great way for non-drinkers to enjoy the same experience and hospitality.” Just this year, Sheinbaum helped develop an extensive zero-proof menu at Pirina, the new bar and lounge at the Fairmont Kea Lani on Maui. She worked with the Four Seasons Jackson Hole to add a selection of mocktails and Giessen 0% wine to the menu. She worked with the Four Seasons Resort Rancho Encantado in Santa Fe to introduce a number of non-alcoholic cocktails to its offering.
Sheinbaum works with hotels such as the Four Seasons Resort Rancho Encantado in Santa Fe to help them plan… (+) non-alcoholic products.
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The authors recognize that travel experiences are not limited to hotels. That’s why GoingDry.co is also working with several other brands in the hospitality space, including Alaska Airlines and Chase Sapphire Lounge, to offer customers the same kind of non-alcoholic options they can expect at their final destination. Masu. “People go ‘sober’ at any time of the year. It doesn’t have to start on January 1st, which is January during the dry season, but you can travel all year round and have abstinence months at random times of the year. So if you get thirsty while traveling, look forward to seeing non-alcoholic options on the menu. ” she explains. “When they see NA beer, wine, and cocktails on the drinks menu, they feel included and valued, and they don’t have to bother the bartender with drink requests. ”
Sheinbaum is proud of the dry, sober, curious movement that “The Dry Challenge” and her latest book, “Going Dry,” have helped build and the lives they have changed in the process. I think so. But she knows there is still a long way to go before alcohol-free spaces are available to everyone, everywhere, and believes dry travel is a great place to start. “Whether you’re traveling to Fairmont Kea Lani on Maui, booking a flight on Alaska Airlines, or relaxing in the Chase Lounge at LaGuardia, there’s a seat at the bar and a menu created with you. It’s fun to know. Keep that in mind,” says the author. “Going Dry isn’t about limitations; it’s about the opportunity to experience life and travel from a different lens – a sober lens.”
