From nail salons to grocery stores, new out-of-home advertising in battleground states and neighborhoods
Today, the DNC announced a seven-figure paid media campaign targeting the nation’s most iconic and most-read lifestyle publications, as well as audio advertising through premium streaming services, as well as nail salons, shopping malls, and transit agencies. announced digital advertising in high-traffic locations such as Center. The multimedia “I Vote” campaign reached tens of millions of readers in battleground states and battleground states in the final weeks of the election, reaching key constituencies within the coalition electing Vice President Harris, Gov. Tim Walz, and Democrats. will be mobilized. “In the final weeks of the campaign, Democrats are making clear the choices Americans face in this election through dynamic, personalized ads that respond to Americans’ positions,” said DNC Acting Co-Executive Director Monica. spoke. Guardiola. “In the lead up to Election Day, voters will turn to the most trusted sources for news, culture, entertainment and leisure to discover the Democratic Party’s message of freedom. It highlights the Democrats’ final message to Bullock: With one week left, we must reject MAGA extremism and protect our fundamental freedoms by electing Democrats up and down the ballot. Every vote counts.”
The ad campaign breaks down political silos and delivers unique, customized “vote” ads in places voters frequent and in the media they use, from nail salons to their favorite podcasts to major lifestyle publications. Let’s go!” message to voters. This includes complete takeover. We regularly publish digital homepages in renowned outlets such as Teen Vogue, GQ, Glamour, Vogue, and Good Housekeeping. This advertising campaign will reach readers through advertising on dozens of high-traffic websites, including Ebony, Remezcla, Essence, Bleacher Report, HypeBeast, and People en Espanol. The campaign will run digital ads in nearly 50 publications from today until Election Day, reaching a diverse and cultivated audience across age and racial demographics with tailored messaging and creative. You will have to do so.
The DNC’s “I Will Vote” campaign provides voters in one place with the most complete, accurate and up-to-date information on polling places and voter education information that the DNC provides nationwide. This latest “I Will Vote” campaign builds on the recently announced “I Will Vote” ad buy from the DNC for Native American, LGBTQ+, AANHPI, Haitian, and Latino voters, as well as Taylor’s It follows the launch of a Swift-themed campaign. We meet voters where they are, with efforts to mobilize voters and women voters, as well as voters on college campuses and union members.
Listen to the “I Will Vote” audio ad running on streaming platforms here and read the script below.
What are you voting for this election?
affordable housing
student loan relief
good paying job
reproductive freedom
our future.
It’s time to make a plan to vote and elect Democrats who put America first.
Visit IWillVote.com to plan your vote.
Digital advertising creative:
IWillVote.com ads target key segments of our coalition with ads targeted to women, men, and young readers. You can see some samples of the creative here.
Charm and fashion:
Teen Vogue:
GQ:
Excellent housekeeping:
The Democratic Party’s digital “I Will Vote” voter mobilization campaign will be featured in approximately 50 lifestyle publications directing voters to IWillVote.com.
Allure Better Homes and Garden Black Enterprise Blavity Bleacher Report Buzzfeed Complex Cosmopolitan Ebony Elite Daily Elle Esquire Essence Glamor Good Housekeeper GQ Harper’s Bazaar HipLatina HuffPost Hypebeast InStyle Latina Magazine Latinista Magazine MadameNoire Men’s Health Nylon O Magazine People en Espanol Radiant Health Magazine Real Simple Refinery 29 Remezcla Rolling Stone Serious Eats Shopping Lifestyle Teen Vogue The Cut The Root Sort Catalog Vanidades Vice Vogue Women’s Health
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