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Ciao! Next week, the Italian Trade Agency will partner with Cosmetica Italia (personal care association) and Cosmoprof Worldwide Bologna. The trio showcases the best of Italian beauty in “Beauty Made In Italy—What’s New/What’s Next!”
Beauty Made in Italy, to be held at the West Hollywood Edition in Los Angeles on October 25th, will showcase the country’s latest beauty innovations. During the event, guests from media, retail, purchasing and social media will learn about Italy’s latest improvements and advances in the field of beauty. A number of Italian beauty brands including skincare, makeup and more will be present at the event, including Olivera, Lisa Milano, Rudy Profumi, Fontana Contarini Cosmetics, Pettenon, N&B Natural is Better and Confalonieri Matite. Additionally, the occasion will spotlight Italy’s history of fine craftsmanship, raw material sourcing, sustainability, and the latest beauty trends you should know about.
Italy has a rich history of craftsmanship and progress, so there’s bound to be a lot to learn. See you soon!
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