Due to Christian Dior’s storied past in the fashion space and his classic creations, he continues to receive many accolades. Currently expanding into a new physical store, Christian Dior Parfums’ first independent fragrance and beauty boutique has finally opened in Soho. Located at 109 Green Street, near Dior’s women’s and men’s boutiques, the new store embodies the house’s elegance while reflecting Dior’s evolving heritage.
Courtesy of Christian Dior Parfums by Francis Zykowski
Dior’s first boutique opened on December 16, 1946 at 30 rue Montaigne in Paris, and its new Soho Fragrance and Beauty boutique draws inspiration from its historic founding location.
Courtesy of Christian Dior Parfums by Francis Zykowski
Upon entering the boutique, excited clients will discover an exquisite selection of skincare products and display tables housing this season’s popular makeup collections. A bespoke luxury perfume experience with La Collection Privé Christian Dior fragrances designed by Perfume Creation Director Francis Kurkdjian is also available. .
Courtesy of Christian Dior Parfums by Francis Zykowski
Popular fragrances such as Miss Dior, J’adore and Sauvage will also be on display, while the Maison’s ultimate matte red lipstick, Rouge Premier, will be available soon as the perfect stocking stuffer for the holiday season that awaits us. You can. Dior-style gifting (including personalized products), with a private area where customers can receive a full range of bespoke fragrance and makeup services, will be the way they shop for the holidays in the coming months.
