Tired of your perfectly curated Instagram home? It’s time to embrace the chaos. Cluttercore, a design aesthetic that celebrates intentional chaos and personal expression, is gaining popularity on social media. This trend is in stark contrast to the minimalist aesthetic that once dominated interior design, and is driven by a desire for authenticity and individuality.
The trend first gained attention after celebrities like Drew Barrymore, Julia Fox, and Alix Earle shared their messy and untidy spaces on social media. {{^userSubscribed}} {{/userSubscribed}} {{^userSubscribed}} {{/userSubscribed}}
The trend first gained attention after celebrities like Drew Barrymore, Julia Fox, and Alix Earle shared their messy and untidy spaces on social media. Now, it’s particularly resonating with Generation Z, who seek authenticity in their living spaces. “Cluttercore resonates with Gen Z because it allows them to mix and match personal items to create authentic and unique spaces,” says interior designer Minnie Bhatt.
Mismatched furniture, sentimental memorabilia, books, plants, and eclectic decor fill the space, creating a visually rich environment full of character. {{^USA}} {{/USA}}
Why has cluttercore become so popular?
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Unlike minimalism, which emphasizes simplicity and clean lines, cluttercore embraces imperfection and encourages the collection of meaningful objects. Nivedita Jegadeesh, director of Sobé Decor, says cluttercore is an anti-minimalist trend. He says it’s a “reaction to minimalism, which celebrates individual expression through curated chaos.” This generation values emotional connections with their belongings, and each item tells a story, making their space feel uniquely theirs.
Key elements of cluttercore often include vintage and second-hand items, bold patterns, bright colors, and layered textures. Mismatched furniture, sentimental memorabilia, books, plants, and eclectic decor fill the space, creating a visually rich environment full of character.
“This trend offers a sense of familiarity and warmth, like being surrounded by the things you love most. As a result, spaces are very personal and feature a distinctive individual style. ” explains Saba Kapur, co-founder of NIVASA.
Comfort and nostalgia through carefully selected chaos
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Interior designer Minnie Bhatt explains that the ‘miscellaneous trend’ is an extension of the movement towards hyper-personal interiors, creating a comfortable home for the individual. “Cluttercore is all about nostalgia. It’s about surrounding yourself with items that evoke memories, emotions, and experiences. Whether it’s a childhood toy or an heirloom, these objects create a sense of continuity and emotion. It creates a sense of warmth.”
“This trend offers a sense of familiarity and warmth, like being surrounded by the things you love most. As a result, spaces are very personal and feature a distinctive individual style. ” explains Saba Kapur, co-founder of NIVASA.
At its core, Cluttercore celebrates individuality, personal history, and a lived-in, inviting aesthetic that makes every home feel like a reflection of its inhabitants. “Often, having cherished items around us from different stages of life evokes personal memories and nostalgia. A layered, cozy aesthetic provides comfort and all It invites relaxation in a space that has emotional meaning,” Jegadish explains.
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