The beauty industry has undergone a seismic shift in recent years. Where once it was all about glitz, glamor and the perfect red lip, it’s now about transparency, safety and ethical choices. Today’s consumers are asking bigger questions: “What’s in my makeup?” How is it made? And more importantly, is it safe? This shift brings us to the heart of one of the industry’s biggest trends: clean beauty.
Over the past decade, clean beauty has emerged as one of the most influential movements in the cosmetics industry. Increasing consumer awareness of health, ethical sourcing and environmental impact is driving demand for non-toxic and sustainable products. No longer are we just looking for the perfect blush shade, we’re looking for safety, transparency, and a little peace of mind in every product we use.
Clean beauty is changing the way we think about skincare and makeup, and re-prioritizing the products we use on a daily basis. But what exactly is driving this change? And why are so many of us suddenly obsessed with the ingredients in our favorite beauty items? It’s not just about the products, but the impact those products have on our health.
According to a recent report from NPD Group, “68% of consumers now actively seek out skin care products made with clean ingredients before purchasing.” But why is this important?
First, do you know what’s actually in our makeup and skin care products? A study conducted by researchers at the University of Notre Dame found that “more than half of all cosmetics sold in the U.S. and Canada likely contain large amounts of toxic industrial compounds.” These substances are associated with serious health risks, including cancer and lower birth weight. ” – This discovery is further accelerating the clean beauty trend. Be sure to keep an eye out for these substances the next time you go to the store. Harmful chemicals: parabens, phthalates, sulfates, formaldehyde, PFAS. These are just some of the harmful chemicals in cosmetics that you should be aware of.
Beyond personal health, there is also a growing awareness of the impact that beauty products have on the environment. From non-recyclable packaging to animal testing, Clean Beauty is committed to creating sustainable products that are good for you and the environment.
