Want to guess what’s next for Charli XCX, who turned her biggest album of all time into a must-see concert of the year? Somehow, in between that brat general, the legendary party girl found time to attend another big gig. I found it. Charlie was just announced as Valentino Beauty’s newest celebrity ambassador for the US market, and it’s a truly remarkable combination of the pop star’s punk irreverence and the brand’s expressive spirit and products. Forget about Brat Summer. This combination of forces will allow Charlie’s unique vision to define the entire year and perhaps beyond.
Valentino and the “Girl So Confusing” singer both share an approach to beauty with edge and elegance. Charlie is often seen on stage or online sporting a smudge of dark eyeliner, statement lip color, and bold blush. In fact, Valentino does these products very well. A big part of the brand’s identity is centered around a distinct sense of individuality, and Charlie will definitely do things in his own style, no matter what. As the singer’s Sweat tour intensifies, partnerships are finding new ways to converge along the way. Coincidentally, the news of Charlie’s ambassadorship comes at the same time as another big announcement from the brand.
Provided by Valentino Beauty
Valentino announced Charlie’s news to coincide with the launch of its new Spike Valentino Buttery Matte Lip Color. This lipstick is a rich line of moisturizing yet highly pigmented lipsticks, available in 12 cool-girl shades that you’ll actually want to wear outdoors. concert. In fact, the brand has shared that this product will be a key part of Charlie’s upcoming sweat tour look.
“I’m only interested in working with brands that encourage and amplify personal expression, and that’s obviously what Valentino Beauty does,” Charli told Allure in an exclusive interview breaking the ambassador news. . “I think you can tell that by the people they work with and the history of their products.”
Charlie is also right. She joins Valentino Beauty’s existing lineup of celebrity partners, which includes stars such as Florence Pugh and Adut Akesh Viol, and is in good company. Her addition to the brand family marks the beginning of a whole new era.
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