Brand Studio Lifestyle, India’s leading brand, has grown sustainably over the last decade under its own bootstraps, undergoing an eventful journey that brought out the best in its team and shaped the collective vision of all its co-founders. The company started with retail on major fashion marketplaces, gained a market leadership position, further diversified into D2C (direct to consumer), and is now also focusing on offline expansion through luxury stores. Masu. The company aims to expand its existing 15 stores to 100 stores by the end of FY2025.
Focusing on youth and fashion that is familiar to them
The core theme of Brand Studio’s various brands has always been to bring fashion to the widest possible audience. India’s youth, especially Generation Z, constitute a significant portion of the consumer population with global aspirations. The company has built its business with this core audience in mind and will continue to focus on them.
Locomotive is a premium men’s casual brand while Highlander sells T-shirts starting from Rs 399. 899, shirts start from Rs. 599 to Rs 999, jeans, cargo and pants are available at affordable prices. 649, going up to Rs. 1399. Tokyo Talkie has a wide range of categories and prices vary from Rs. 299 to Rs 1499. Vishudh (Women’s Clothing) brings you fashion for every day and every occasion. In the ethnic wear category, occasion fashion is sold starting at 1,000 yen. In 1999, it increases to Rs. Starting from Rs 9,999, everyday fashion starts from Rs 10,000. 499 to Rs.1999.
“We have always focused on offering products at affordable prices. This has been achieved without compromising on the quality of raw materials and manufacturing, thanks to our combined sourcing and manufacturing expertise.” said Shyam S. Prasad, CEO of the company.
Orders can be shipped within 4 hours of receipt and meet best-in-class standards. The company employs an automated, real-time warehouse management and order management system that allows customers to locate any product in their warehouse within five minutes.
Promotion to Tier-2 and Tier-3 cities
The company plans to open 100 stores by 2025 through its franchised partners and sees huge potential for fast fashion in tier 2 and tertiary cities as trending fashion brands are not available at reasonable prices in these cities. I am aware of my gender. market. “We have seen a very encouraging response at Highlander brand stores in Gujarat’s towns like Rajkot, Anand and Nadiad, with high fashion products selling well. It gives us confidence that we are ready to embrace brands in Siam. Furthermore, our D2C business has demonstrated that over 40% of our sales come from tier 3 cities.” says Mr.
By establishing a procurement office in Bangladesh and having its own procurement and quality control team, the company has been able to maintain strong visibility into production. As our business grows, the volume of business from Bangladesh will also increase. We are also considering procurement sources for other categories.
procurement strategy
With over 400 supply chain partners and a global sourcing network, 80% of our vendor base is based in India. The company has a unique, entrepreneur-driven manufacturing model, training, nurturing and supporting technocrats to set up small manufacturing units to produce exclusively for Brand Studio. This initiative is developing a new generation of apparel manufacturing entrepreneurs. “We have a test, try, and scale model that launches each collection with minimal depth. Based on real-time performance data, we bet on winning styles and phase out slow-moving ones. Eliminate. Our depth ranges from 500 to 5,000 units per style,” Shum said. Approximately 20% of the company’s annual production is sourced from Bangladesh. The main products sourced from Bangladesh are cold weather clothing such as jackets and sweatshirts. As Bangladesh is a manufacturing base for top brands from all over the world, Sham strongly believes that the quality of products made in Bangladesh is world class. “We can globally source various raw materials for manufacturing garments in Bangladesh. Price, quality and delivery time are the main advantages of sourcing from Bangladesh,” he said.
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