Women over 40 are enjoying their moment now. Just think of the stars like the wonderful Jennifer Coolidge (63), Michelle Yeoh (62), Nicole Kidman (57), and Tilda Swinton (63) who shine on our screens. please.
We’re finally seeing more images of “mature” women with wrinkles and gray hair on the runways, on social media, and in ad campaigns for anti-aging skincare. However, the menopausal makeup space remains largely untouched.
Tilda Swinton (63) attended the Toronto International Film Festival in September. Credit: Getty Images for IMDb
So, what does the face of menopause look like? Well, it turns out that menopause (the 1-10 years before your last period) causes a lot of skin-related concerns before you hit the big M.
Estrogen plays a central role in collagen production, skin elasticity and thickness, and promoting healthy blood vessels. As estrogen levels drop during perimenopause, your skin begins to show signs of dryness, dullness, wrinkles, sagging, and even acne. “Pimples that appear out of nowhere can make you feel like a teenager, and they can also make you feel like an old person with extreme dryness,” says New York dermatologist Doris Day, MD.
When it comes to applying makeup to depressed skin, it’s no surprise that minimalist trends inspired by Gen Z also work for previous generations. Try a soufflé-like foundation like Chantecaille Future Skin ($149) to create dewy skin. Water-based concealers like Kosas Revealer Concealer ($50) are great for lines and wrinkles around the eyes. A creamy blush is a softer option than a powder blush (we love Westman Atelier Baby Cheeks Blush, $80), and opt for a lip-plumping gloss like Charlotte Tilbury Pillow Talk Big Lip Plumpgasm ($54).
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Celebrity makeup artist Gregory Alt says: I usually use foundation, but I use it sparingly. ” If you’re super particular about your current foundation but feel it’s too thick, try mixing it with a moisturizer to reduce the burden.
Makeup as skincare is definitely a growing category in this space, thanks to brands like Ilia, Dr. Jart+, and Makeup By Mario. Created by 67-year-old makeup guru Bobbi Brown, Jones Road Beauty is created for over-40s and features creamy, easy-to-use products. Brown’s aesthetic: “You look better with less makeup. You can certainly look better without bad makeup. Personally, I’m not a fan of traditional full-coverage makeup. ” Note to self: If you want your foundation to last all day, choose a translucent powder that doesn’t crease, like By Terry.
Finally, there’s 60-year-old pioneer Trinny Woodall and her brand Trinny London. Woodall’s cult lip and line filler, Miracle Blur ($49), is a winner, as are stackable pots of perfectly pigmented cream for lips, eyes, and cheeks. Let’s experiment.
