Cruise travel is on the rise, with 33% of travelers planning a cruise next year. Europe is the top destination and boomers are the main cruiser generation.
PETERSBURG, Fla. – Travel continues to increase, and cruises remain popular in 2025. A recent SquareMass survey of over 4,000 travel insurance customers revealed that 33% of travelers plan to purchase travel insurance in the next calendar year (compared to 26% the previous year). By early 2023, it will be only 20%.
With wave season just around the corner, Squaremouth.com, a leader in the travel insurance market, analyzes cruiser behavior, demographics, and travel insurance cruise tips to keep in mind.
Top Cruiser Fears: Illness and Injury
27% of travelers say their biggest fear during a cruise is getting sick or injured while on a cruise, followed by 15% who fear getting sick or injured before their trip.
To ease those fears, more travelers than ever are using Squaremouth’s “Cruise” filter to search for cruise insurance, with filter usage up 67% compared to this year and compared to 2023. Increased by 91%.
Popular Cruise Ship Destinations: Europe: 30% of travelers will choose a cruise to Europe in the coming year, followed by the Caribbean, Mexico and Alaska. Top Cruiser Generations: Boomers: Boomers will lead the way in the coming year, accounting for more than half (52%) of all cruisers, followed by Gen X travelers at 24% and Millennials at 15%. Important tips for cruisers
If you’re planning on taking a cruise next year, Squaremouth recommends the following tips.
Take advantage of Wave Season pricing: As travel costs continue to rise, Wave Season is an opportunity for special offers starting in January 2025. Protect your cruise investment: Avoid inclement weather that delays your flight to your itinerary and misses your ship’s departure. Weather and cruise insurance provides peace of mind and financial protection from major travel disruptions. Obtain medical insurance abroad: Most primary health insurance plans do not offer coverage outside the United States. Travel insurance provides emergency medical and medical evacuation benefits in the event of an emergency during your cruise.
Squaremouth surveyed more than 4,000 customers about their upcoming travel plans for 2024-2025 to determine current trends among travelers purchasing travel insurance. This survey was sent to all Squaremouth customers between September 20, 2024 and October 8, 2024.
Vicky is the co-founder and editor-in-chief of the TravelDailyNews Media Network. She is also responsible for day-to-day operations and financial policy. She holds a Bachelor’s degree in Tourism Business Management from the Athens University of Technology and a Master of Business Administration (MBA) from the University of Wales.
She has many years of experience in the travel industry, both academic and industry. She has written/edited numerous articles in various tourism magazines.
