Apter Beauty won the 2024 Formes Deluxe Award in the Dispensing category for its custom fragrance solution for Marc Jacobs’ Daisy Wilde.
Aptar Beauty, the world leader in dispensing systems, has adapted its best-selling VP4 fragrance pump to support Marc Jacobs’ new eau de parfum Daisy Wild under the Coty brand. It features a customized snap-on aluminum collar and a dip tube customized to represent the green “stem” of the flowers that adorn our high-performance screw-on pumps and caps. Additionally, Daisy Wild boasts a custom neck finish for easy refilling and ensures an airtight seal.
custom beauty development
Apter Beauty, Custom Beauty’s flagship store in Oyonnax, France, developed a two-part accessory tailored to Marc Jacob’s specific requirements. The top consists of a custom color, custom plastic screw neck finish, and matched VP4 pump. The stamped aluminum collar can snap perfectly onto the bottle, and the custom gasket ensures the product’s tightness at the bottleneck. The bottom of the accessory is a green plastic dip tube designed to look like a flower stem soaked in fragrance.
Refillable high performance spray
VP4 is Aptar Beauty’s best-selling fragrance pump and is designed to be refillable. The high-performance dispensing system operates in a stepwise and linear manner to provide a fine, even spray. Daisy Wild fragrances are available in 30ml, 50ml, and 100ml, and 150ml refills are also available. The custom neck finish simplifies refilling operations and allows consumers to screw in and unscrew the pump very easily.
“The VP4 offers the perfect balance between gentle actuation and high-quality spray. For Daisy Wild, our custom beauty team developed the VP4 refill pump with a bespoke collar and neck. Oyonnax’s flagship facility is dedicated to custom manufacturing. Our customers rely on us for the entire process, from creative concept to delivery of the finished product.” – Florence Muh, Aptar Beauty Customer. Support & Development Director.
Dispensing category award winner
In collaboration with Apter Beauty, Marc Jacobs Daisy Wild was awarded the 2024 Form Deluxe Award in the Dispensing category, presented at Lux Pack Monaco.
For the award, Daisy Wilde was competing against another Apter Beauty collaboration with Shiseido, Narciso Rodriguez’s new fragrance ‘All of Me’. Equipped with HDS (High Definition Spray) INUNE refill pump, it finely diffuses the prism scent over a wide area. Additionally, the POM-free (polyoxymethylene) pump is refillable and features a metal-free pathway that protects the integrity of every aspect of your fragrance. The sophisticated design, pure lines and invisible mechanisms give it a luxurious feel befitting a luxury brand.
