October 11, 2024, 9:55am | Written by Ricky Green | No Comments
Anytime Fitness via Akcelo has given Australians the chance to run, walk and roll with Tulia Pitt, Osher Gansberg and Troy Sachs OAM PLY through its new podcast series, Tread Mates.
With the growing understanding that exercise is stronger when shared, this campaign will give Australians a virtual ‘buddy’ to train with and highlight the importance of exercise and social connection for mental health. was created to highlight.
Akcelo worked with trainers at Anytime Fitness to create a three-part podcast series specifically for you to enjoy on the go. It offers an inspiring and intimate insight into the mental health journeys of some of Australia’s biggest names, breaking down the stigma and inviting Australians to join Anytime Fitness’ annual Tread as One event on 12 October The aim is to give people the motivation to do so, and is raising funds for RU OK?
Aiden Hepburn, CEO of Axelo, said: TreadMate makes Australians feel like they have a friend while exercising, providing companionship and inspiring stories to make exercise more meaningful. We are proud to partner with Anytime Fitness to create a campaign that not only promotes physical fitness, but also encourages real conversations and donations for mental health. ”
Research from Anytime Fitness shows that half of Australians (51%) don’t have anyone to exercise with, but 91% are more likely to open up about personal challenges when exercising with friends. Masu. Tread Mates provide supportive companions that help listeners feel connected and motivated.
Caitlin Bancroft, Group Chief Marketing Officer, Anytime Fitness said: “As a brand that is committed to fostering a supportive community and is committed to supporting mental health year-round, we want to encourage more Australians to travel with their mates, check in on them and find support. Ask if you need it. It can be difficult to admit that things aren’t going well, but moving with a friend can make it easier. Because we are a long-term charity partner, RU OK? We want to see as many people run, walk and roll as possible at Tread as One on October 12th so we can raise even more funds.”
All Australians, whether they are an Anytime Fitness member or not, are encouraged to join Tread as One and raise money for suicide prevention charity RU OK? Tread as One aims to raise $300,000 this year, on top of the $1.2 million it has already raised for the charity since 2019.
For Anytime Fitness’ first campaign, Akcelo managed creative, production, talent, PR, social, and content.
Listen to the Tread Mates podcast here
Creative agency: Axelo
Tom McMullan – Creative Lead Hannah Birch – Art Director
Briar Wood – Copywriter
Ron Garbett – Copywriter
Dan Martin – Concept Designer
Matty Graham – Business Lead
Max Austin – Senior Account Director
Mark Summerville – Content Production Lead
Louise Macca – Group Creative Director
Aiden Hepburn – CEO
Client: Anytime Fitness
Caitlin Bancroft, Chief Marketing Author
Ricky Van Vliet, Partnerships and Analytics Manager
Billy Hutchison, Marketing Manager
