Lifestyle Enterprises is expanding its functional home decor category with HPMKT.
HIGH POINT — With an eye on consumer behavior, Lifestyle Enterprises offers products for every home in its showroom at High Point Market.
In what is known as the democratization of customization, or the “piece-of-piece” purchase option, Lifestyle is introducing modular upholstery that allows consumers to configure sofas and sectionals to suit large and small spaces in a variety of fabrics and silhouettes. We provide. Most of them are priced below. Retail price is $999.
In addition to numerous modular options, Lifestyle is also expanding its functional stationary category, adding additional features to the frame such as storage and sleep/lounge options. This is a versatile piece of furniture that maximizes square footage in limited space.
“We are introducing more than 20 new home decor SKUs across our assortment of stationary, motion, modular and chair programs,” said CEO Michael Hsieh. “Consumers expect more than meets the eye, and we’ve focused on ways to bring more design and flexibility to everyone at an affordable price.
“Lifestyle will continue to build on the success of the functional stationery category,” Xie said. “Although this is relatively new on the retail scene, this category is becoming increasingly successful. Today, consumers live in smaller spaces, and this product meets their lifestyle requirements and provides the functionality they need.” Lifestyle has taken a leadership position in this category and has expanded its selection to support the needs of its retail partners.
Several home decor SKUs that received great response at the recent Shanghai Furniture Show have also been added to the High Point showroom, adding new contemporary silhouettes to the style mix. The company’s duty-free showroom space features stationary options that highlight contemporary design, as well as value-priced SKUs such as a $399 retail sofa with a style and price point likely to appeal to younger buyers. are.
The Zen Wave division features massage chairs ranging in retail price from $999 to $3,999.
Added to the lifestyle health/wellness category is a line of affordable massage chairs with retail prices ranging from $999 to $3,999. The Zen Wave product line features “intuitive robotic massage” and is designed to help retailers meet consumer demand for home health and wellness products, officials said. After a pilot launch in April, Lifestyle will launch a full line of new products in the Zen Wave category in the fall with features such as zero gravity, heat therapy, whole body pressure, touch screen control, Bluetooth connectivity, wireless charging, and full 5 functions. It’s on display. -Year warranty.
The Total Home program allows retailers to create a lifestyle look for consumers.
Lifestyle will also be announcing its Total Home program at this week’s market. The program is an initiative that allows retailers to buy from inventory and mix products in one container. The Total Home program operates out of Lifestyle’s 200,000 square foot warehouse in Malaysia, a purpose-built facility with $12 million worth of inventory and what authorities call “ready-to-use furniture solutions for retail customers. We offer what we call “.
“We are not an importer. We are a sourcing company,” Hsieh said. “We can create a style that differentiates the retail floor and offer mass-market customization at value prices.”
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