National award-winning Indian textile and fashion designer Gauran Shah, known for reviving traditional Indian textiles and Jamdani artistry, launches ‘Gauran Home’ with debut collection titled ‘NEEL’ announced. The collection features custom-designed furniture, fixtures, and tableware that seamlessly blend traditional craftsmanship with modern functionality. Rather than retailing these pieces, Gauran offers them as part of a bespoke service, demonstrating their commitment to quality and timeless design.
Through ‘Gaurang Home’, he is venturing into complete interior design services, offering a concept-to-completion approach. These services aim to create living spaces that reflect his renowned design philosophy, rooted in authenticity, elegance and meticulous craftsmanship. This new venture underscores his vision to extend his expertise from textiles to the creation of entire homes that embody both traditional and contemporary style.
‘Gauran Home’ will be unveiled at the Design Democracy Exhibition at HITEX, Hyderabad from October 4th to 6th from 10:30 am to 6:00 pm.
Home in the heart of Gaurang: a blend of craftsmanship and tradition
Each piece in Gauran’s home collection pays homage to the unparalleled skill of the artisans he has collaborated with over the years. The furniture in the collection reflects a story of craftsmanship, where every detail, from carving to finish, reveals the personal touch of an artisan who infuses history, culture and soul into every piece.
‘NEEL’ furniture (bedspreads, comforters, pillowcases, table linens) displays Gauran’s signature blend of design authenticity, with Jamdani weaving and natural indigo hand-embroidered Chikan, Kasauti and Sujini delicate art. It is unique in its character and is entirely woven by hand. -Spun Khadi.
The tableware of the NEEL collection is equally unique. The Kanza Collection, a centuries-old alloy of copper and tin, is revered for both its beauty and medicinal properties. Complementing this is a range of ceramic products featuring handcrafted tableware molded from globally sourced clay, telling the stories of ancient pottery traditions.
Gauran’s Vision: A homage to India’s handicraft heritage
At ‘Gauran Home’, Gauran takes on the role of interior conceptualization and offers interior design services from concept to finish, transforming living spaces into an expression of tradition and authenticity. “I’ve always been fascinated by the power of handmade objects, their ability to connect past and present,” Gauran says. “Every piece in the NEEL collection tells the story of not just the craft but the artisans who made it,” Gauran said while previewing his design thinking through NEEL. It’s what makes it really special and infuses it with tradition and a personal touch.”
Through this venture, Gauran aims to realize his famous design philosophy and provide homes that are elegant and deeply rooted in tradition.
Gauran’s dedication to preserving and promoting India’s handloom tradition is evident in each piece. His focus on eco-friendly materials, natural dyes and traditional techniques makes the collection resonate with eco-conscious consumers who appreciate artisanal luxury.
What sets Gauran’s collection apart is its attention to artistry in imperfection. Each hand-woven or handmade piece may have slight variations, such as misaligned stitches or irregular brushstrokes, but these nuances reflect the mood at the time of creation and the artisan’s itinerary, making each piece unique. We make each item unique.
A new chapter in Indian interiors
With Gauran Home, the designers have created more than a collection, they have created a dialogue between heritage and home.
Home decor enthusiasts are encouraged to explore Gauran Home, a realm where every object has a deeper meaning. By integrating ancient techniques and modern design, Gaurang Shah handcrafts beautiful as well as functional homes designed for those who seek authenticity and timeless elegance in every corner of their space. We aim to do so.
