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by talker
Almost half of pet parents canceled plans just to stay home with their pet.
That’s according to a new survey of 2,000 cat and dog owners, which found that not only did 48% avoid plans with friends and family, but they also did so an average of five times in their pet’s life. I did.
A further 30% admitted to taking time off from work just to be home with their pet. That’s an average of four times after you bring your pet home.
Almost all respondents (97%) agree that pets are part of the family, and 99% think it’s important to show your pet love and appreciation every day.
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To show their love, pet parents chat with their four-legged friends an average of 11 times a day, give them an average of 10 cuddles, and give them an average of 10 scratches and massages.
Respondents reported playing games with their pets an average of seven times a day, calling them nicknames 10 times and even singing to them about five times a day.
And even when they’re not spending time together, pets dominate their owners’ thoughts. Respondents think about their pets almost every waking hour (four times per day).
Not only that, but an additional 39% worry about their pet’s nutrition at least once a day, and 22% say they think about it multiple times.
The survey, conducted by Talker Research on behalf of dog and cat food brand Nutrish, found that when asked about several different aspects of their pet’s health, pet parents most often cited nutrition as the aspect they felt was most important. I found that I selected (40%).
by talker
Most pet owners (51%), including 61% of cat owners, feed their pets a combination of both dry and wet food.
According to pet parents, cats are more likely to prefer the wet food portion of their diet (31%), while dogs are more likely to prefer dry food (43%).
Taste preferences also differ. Dogs most often eat chicken (44%), beef (31%), and bacon (30%), while cats prefer chicken (57%), salmon (43%), and turkey (18%).
Regardless of flavor choice, 13% of all pet owners report that their pet has special dietary needs, such as sensitive stomachs (38%) or weight management (28%).
“It’s clear that dog and cat owners are serious about raising their pets, as they shower them with love and pay special attention to their nutritional needs.” says Preston Buff, Ph.D., who serves as a senior nutrition scientist. and animal safety for Post Consumer Brands, which makes Nutrish. “Pet owners go to great lengths to make their pets feel like they’re part of the family. A high-quality diet with ingredients that benefit the mind, body, and energy can further strengthen that bond. That will happen.”
The survey also asked respondents to design a hypothetical “dream day” for their pet, specifically a day that combined all of their furball’s favorite things.
According to the results, their special day will start around 8:36am. The main event of the day is either a road trip (34%), shopping at your pet’s favorite store (29%), or dinner at a pet store. – Friendly restaurants with pet-friendly menus (27%).
On average, pet owners report that lying in the sun or sitting outside with their pet is ideal, and that on this special day, their pet wants an extra six hours of nap time.
This is good news. Almost two in five pet parents (37%) even say their favorite way to bond with their pet is cuddling or napping on the couch or bed.
Pet parents know that their pets display quirky and silly expressions of happiness, such as “zooming,” “wiggling their butt,” “trying to lick their cat’s ears,” and “nibbling their nose.” I hope. ”
“It may be hypothetical, but designing dreams and special days for your pet reflects the amount of effort you put into making your furry friend feel loved, happy and healthy.” It clearly shows that we are willing to spare no expense,” Dr. Buff said. “Pets bring so much joy to our lives, so it’s only natural that we reward them with quality time and quality food. Owners know they make a difference. “
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Research method:
Talker Research surveyed 2,000 cat and dog owners. The survey was commissioned by Nutrish and administered and conducted online by Talker Research from August 24 to August 30, 2024.
We obtain our information sources from non-probabilistic frames, and the two main sources we use are:
Traditional Online Access Panels — where respondents opt-in to participate in online market research in order to receive incentives Programmatic — where respondents opt-in to participate in online market research online, typically to receive virtual incentives related to online activities in which they participate You will be given the option to participate in the survey.
Those who did not fit into the designated sample were excluded from the study. Once the survey is conducted, dynamic online sampling is used to adjust targets to achieve the quotas specified as part of the sampling plan.
Regardless of which source the respondents came from, respondents were directed to the online survey, and the survey was administered in English. A link to the survey can be shared upon request. Respondents were awarded points for completing the questionnaire. These points have a small monetary value equivalent to cash.
Cells are reported for analysis only if they have at least 80 respondents, and statistical significance is calculated at the 95% level. The data is not weighted, but quotas and other parameters are set to arrive at the desired sample.
If an interview did not pass the quality check criteria, it was excluded from the final analysis. This includes:
Speeder: Respondents who complete the survey in less than one third of the median length of the interview will be disqualified as speeders Open-ended: All verbatim responses (complete open-ended questions and other (Please specify your choice) will be checked for inappropriate or irrelevant text Bots: The survey has captchas enabled, allowing our research team to identify and disqualify bots Duplicate: The survey software has a “de-duplication” feature based on digital fingerprinting, which prevents anyone from completing the survey more than once.
Please note that this study only targeted individuals with internet access, and the results may not be generalizable to those without internet access.