Financial giants are showing notable bearishness on Ulta Beauty. An analysis of Ulta Beauty ULTA’s options history reveals 12 unusual trades.
Digging into the details, we found that 41% of traders are bullish while 50% are bearish. Of all the trades we found, six were puts with a value of $299,830, and six were calls with a value of $267,380.
Expected price changes
Considering the volume and open interest of these contracts, it appears that Whale has been targeting a price range for Ulta Beauty from $360.0 to $490.0 over the past three months.
Volume and open interest trends
From a liquidity and interest rate perspective, the average open interest for Ulta Beauty options trades today is 288.18 and total volume is 737.00.
The following chart allows you to track the volume and open interest of Ulta Beauty’s large call and put options within a strike price range of $360.0 to $490.0 over the past 30 days.
Ulta Beauty Call and Put Volume: 30 Day Overview
Biggest options found:
Symbol PUT/CALL Transaction Type Emotional Index Date of Ask Bid Price Exercise Total Transactions Price Voyage ULTA PUT Trade 10/18/24 $ 18.1 $ 18.1 $ 375.6K 343 64 Ulta Put Sweep $ 14.8 $ 14.0 $ 14.5 $370.00 $87.0K 1.0K 5 ULTA Call Sweep Bearish 03/21/25 $27.1 $26.1 $26.33 $390.00 $79.3K 112 32 Ulta Call Trade Bearish 01/16/26 $53.5 $50.2 $51.0 $400.00 $45.9K 88 20 Ulta Call Trade Bearish 01/16/26 $48 .6 $47.2 $47.2 $400.00 $42.4K 88 0
About Ulta Beauty
Ulta Beauty, with 1,385 stores at the end of 2023 and a partnership with Target, is the largest specialty beauty retailer in the United States. The company offers makeup products (41% of sales in 2023), fragrances, skin care products (19% of sales), hair care products (19% of sales), and bath and body items. Ulta offers private label products and merchandise from over 500 vendors. All stores also offer salon services such as hair, makeup, skin, and brow services. Most Ulta stores are approximately 10,000 square feet and located in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
After thoroughly examining the options trades surrounding Ulta Beauty, we can move on to investigate the company in more detail. This includes evaluating current market conditions and performance.
Ulta Beauty’s current market position
With a trading volume of 1,088,274, ULTA price decreased by -0.23% and reached $358.96. The current RSI value indicates that the stock is currently neutral between overbought and oversold. The company’s next earnings report is scheduled for 50 days from now.
What our experts say about Ulta Beauty
A total of 3 professional analysts have given their views on this stock in the past 30 days, with an average price target of $403.0.
Unusual options activity detected: smart money in transit
Benzinga Edge’s Unusual Options board uncovers potential market moves before they happen. See what positions big money is taking in your favorite stocks. Click here for access. *TD Cowen analysts cautiously lowered the rating to “hold” and set a price target of $395. *In line with that assessment, Deutsche Bank analysts maintain a Buy rating on Ulta Beauty with a price target of $424. – TD Cowen analysts maintain their stance, rating Ulta Beauty a “hold” and keeping the price set at $390.
Options trading involves higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and closely observing market movements. Get real-time alerts from Benzinga Pro on the latest Ulta Beauty options trades.
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