WTTC launched Together in Travel to support small and medium-sized businesses in the travel and tourism industry, providing resources and community for growth and global representation.
Perth, Western Australia – The World Travel and Tourism Council (WTTC) today launched “Together in Travel” at the 2024 Global Summit in Perth, Western Australia. This is a unique initiative aimed at providing support and resources to small and medium-sized enterprises (SMEs) in the country. Global travel and tourism sector.
The Together in Travel platform is designed to give small businesses the tools and resources they need to accelerate business growth and ensure their voice is heard on a global scale.
Through our dynamic free subscription platform, subscribers will have access to a wealth of content, networking opportunities, and educational programs.
Next year, the initiative will also introduce additional paid subscriber options, offering enhanced features and benefits to further support small businesses in their efforts to succeed.
Julia Simpson, WTTC President and CEO.
Speaking at the World Tourism Organization’s 24th Global Summit in Perth, Western Australia, WTTC President and CEO Julia Simpson said: Bringing local knowledge to larger partners. For the first time ever, these small businesses will be able to join the community and share ideas and tools to strengthen their businesses. ”
The World Tourism Organization predicts that 2024 will be a record year for the travel and tourism industry, with the sector’s contribution to the global economy reaching a record $11.1 trillion.
The sector also plays an important role in fostering entrepreneurship and bringing new ideas to travel and tourism. Some of today’s great companies started with ideas “at the kitchen table.” According to some data, up to 80% of this sector is made up of small and medium-sized enterprises. This figure highlights the prevalence of small businesses in this sector and the growing need for structured support systems that can optimize productivity and effectiveness.
Matthew Upchurch, WTTC Membership Vice-Chairman and Virtuoso Chairman and CEO, said: “The launch of the ‘Together in Travel’ community will champion the interests of small and medium-sized businesses in the travel industry and drive positive change through meaningful engagement and support. As we continue to grapple with this, efforts like this are essential to building a more resilient and sustainable future for all involved stakeholders.”
said Ryan Mossny, co-founder of Matagarup Zip+Climb. WTTC’s new initiative comes at the perfect time. Through customized support, we are able to tackle problem areas head-on, allowing us to not only survive but also grow in an increasingly competitive market. ”
As a global authority on the economic and social impacts of travel and tourism, WTTC is committed to promoting sustainable growth and inclusive practices in the sector.
Theodore is the co-founder and editor-in-chief of the TravelDailyNews media network. His responsibilities include business development and long-term opportunity planning for TravelDailyNews.
