Prime Big Deal Days is finally here! And to kick off the unofficial start to the holiday shopping season, Amazon is delivering epic deals right to your fingertips (and, eventually, your doorstep). And if you’re someone who is always looking to save on your beauty budget, this year’s markdowns are sure to make your vanity as happy as your wallet.
Whether it’s makeup, skin care or luxury beauty items, Amazon is hooking up shoppers with discounts on your favorite products and brands (and even a few Shop TODAY editor favorites and award winners!). We’re talking 30% off Color Wow’s root lifting spray, 42% off hair dryer, deals on TikTok-viral portable straighteners and more.
Now’s the time to grab what you need for your future fall and winter looks (and beyond!). But we suggest adding them to cart fast because Amazon’s October Prime Day — and all these eye-catching deals — will only be around today and tomorrow. So get shopping! And keep checking back here throughout the big two-day event to get the latest discount news on our favorite beauty finds.
Makeup deals | Skin care deals | Hair deals | Luxury beauty deals | Beauty tool deals | Sign up for SMS | How we chose
Best Prime Day makeup deals
Maybelline Lifter Gloss
Just in time for chapped lip season, you can grab this plumping lip gloss for under $9 during Prime Day. According to the brand, it’s both hydrating, offers high shine and comes in over 20 shades.
L’Orèal Paris Original Voluminous Mascara (Deep Burgundy)
If you haven’t heard, burgundy is quickly becoming the color of the season. While you’re stocking up on your deep red tops and booties, make sure to give your makeup a trendy upgrade, too, with this mascara!
Maybelline Instant Age Rewind Concealer
Dark circles, who? Redness, where? This bestselling multi-use concealer has the magic formula to minimize all those skin imperfections. It comes in over a dozen shades and is said to provide coverage for up to 12 hours.
CoverGirl & Olay Simply Ageless 3-in-1 Liquid Foundation
This anti-aging foundation will cover your wrinkles and smooth skin texture. It’s easy to apply and provides a flawless finish with its lightweight texture.
L’Orèal Paris Makeup True Match Lumi Glotion
Want a summery all-over glow — in the middle of fall? One editor said this “glotion” gets the job done. You can wear it by itself, under foundation to create a more flawless sheen or even as a highlighter on the cheekbone.
Physicians Formula Butter Bronzer
A cult classic all beauty gurus know and love, there’s a reason why Physician’s Formula’s Butter Bronzer is currently a No. 1 bestseller on Amazon right now. It’s made from a blend of three different butters to nourish the skin.
L’Oreal Paris Age Perfect Radiant Serum Foundation
If you have mature skin, opt for a foundation that is lightweight and formulated with SPF. This one offers great coverage, has a smooth texture and ideal if you have sensitive skin.
Laura Geller New York Baked Balance-n-Brighten Color Correcting Powder Foundation
For those who find liquid foundations too heavy, Laura Geller comes in clutch with its demi-matte correcting powder. It offers light-to-medium coverage, allowing you to have a light hand but also build up the color when needed.
Clinique Even Better Makeup Medium Coverage Foundation
This formula promises everything you could want from a foundation: SPF protection, medium coverage and skin benefits. It’s designed to be buildable so you can customize your coverage.
Best Prime Day skin care deals
Baby Bum Bubble Bath
If your skin is sensitive as a baby, then opt for this bubble bath. It’s formulated with gentle ingredients you and your baby can use.
Neutrogena Hydro Boost Facial Cleansing Towelettes
Wipe away your makeup from the day while boosting your skin’s hydration with these wipes. The hypoallergenic wipes are said to be gentle enough to use all over your face, even on the delicate eye area.
Palmer’s Cocoa Butter Therapy Facial Oil
Looking for a good face oil? This anti-aging serum is enriched with vitamin C and E, plus is very hydrating. It’s travel-friendly and easy to carry in a bag whenever you need a glow up.
Beauty of Joseon Revive Eye Serum
We’ve all heard of the incredible benefits Korean skin care offers, so we’re pretty excited to see this Beauty of Joseon eye serum on sale during Prime Day. According to the brand, it can help correct puffy bags, dark circles and wrinkles.
COSRX Acne Pimple Patch
There’s nothing worse than waking up to a huge pimple. When you need a quick fix for unexpected zits, these hydrocolloid patches are made to make the healing process easier and faster. Now you can grab a pack of 96 stickers for 52% off!
Biodance Bio-Collagen Real Deep Mask
According to Amazon, over 100,000 of these masks have been purchased in the past month — and that’s before the 32% Prime Day discount! If you want to see improvement in your skin’s elasticity, hydration and enlarged pores, we recommend grabbing a few of these for yourself, too.
Anua Heartleaf Pore Control Cleansing Oil
The double-cleanse method is the way to go if you want pristine skin. Before washing your face with a water-based cleanser, try this cleansing oil to effectively remove makeup, sebum and even blackheads (per the brand).
Bliss Bright Idea Vitamin C + Tri-Peptide Serum
Right now, you can score this Shop TODAY Beauty Award-winning brightening serum for nearly 40% off. It’s packed with vitamin C, tri-peptides and licorice root extract to also smooth and plump the skin.
Laneige Lip Sleeping Mask
Don’t miss your chance to save on Laneige’s beloved lip sleeping mask. When you leave it on overnight, the brand says that you’ll wake up to reveal smooth and supple-looking lips,
CeraVe Skin Renewing Night Cream Moisturizer
With a combination of shea butter, ceramides, niacinamide, hyaluronic acid and peptides, your skin will feel extra nourished. Especially, if you have mature skin and need an extra dose of hydration, this night cream will go a long way.
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum (1mL)
A good mascara can go a long way, but for those who want naturally long lashes, this serum is the way to go. The brand says you can achieve thicker and longer lashes in just four to six weeks with proper application!
RoC Retinol Correxion Deep Wrinkle Facial Filler
Retinol serums are great for improving wrinkle appearance, and this formula is a favorite among Amazon shoppers. It contains hyaluronic acid and antioxidants to help reduce crow’s feet and deep wrinkles. Today, you can score this for 30% off.
TruSkin Vitamin C Serum
Dark spots? Fine lines? This popular serum promises to help you tackle all that and more. It features ingredients like aloe vera, jojoba oil, hyaluronic acid and more to help brighten and hydrate skin.
Bio-Oil Skincare Body Oil
This shopper and expert-loved skin care oil is said to prevent and treat stretch marks and hydrate the skin. Customers say that the No. 1 bestselling oil makes their skin “feel so good” has helped “immensely” with stretch marks.
Naked Sundays SPF50+ Mineral Sunscreen
Naked Sundays is a Shop TODAY editor-favorite for its lightweight texture. The formula has a sheer tint and is a great mineral sunscreen if you want to protect your skin without the pesky white cast. For 37% off, that’s a deal you can’t miss!
Kiehl’s Ultra Facial Cream
Suffering from dry skin? This creamy facial cream is infused with squalane for an ultra-hydrating experience. A little goes a long way and can be worn during day or night.
Paula’s Choice Skin Perfecting 2% BHA Liquid Exfoliant
We’d find it hard to believe if you’ve never heard of this popular exfoliant — even more surprised than seeing it under $30 on Prime Day. Grab a 4-ounce bottle on sale and you’ll be well on your way to seeing unclogged pores, a smoother skin tone and glowing skin.
Sunday Riley C.E.O. Glow Vitamin C & Turmeric Face Oil
Writer Emma Stessman is a true believer in Sunday Riley’s products. This one in particular is meant to even out skin tone and reduce fine lines, thanks to the antioxidant components. Use it at night and in the morning for faster results.
EltaMD PM Restore Face Night Moisturizer
Target aging skin with this formula from EltaMd. The moisturizer is infused with niacinamide and is ideal for skin with hyperpigmentation. Also, its soft texture is ideal for people with dry skin.
Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum
Yes, this lactic acid serum is worth every penny and has been tested by associate editor Emma Stessman. The formula helps reduce pores, improve hyperpigmentation and clear fine lines. And if you have oily and combination skin, this one is the perfect choice.
Best Prime Day hair deals
OGX Renewing + Argan Oil of Morocco Penetrating Hair Oil
We wish every day could be a good hair day. While that’s not exactly possible, this oil treatment can take you a step closer to that reality. Its formula is designed to lock in nutrients to keep you strand silky, smooth and radiant.
L’Orèal Paris Elvive 8 Second Wonder Water
One Shop TODAY contributor constantly sings the praises of this hair treatment. “After just one application, I immediately noticed my hair was silkier, smoother and more alive-looking,” she said. “In terms of texture, it looked like I’d gotten a Brazilian blowout. More importantly, it felt like I’d gotten a Brazilian blowout.”
L’Orèal Paris Moisture Sulfate-Free Shampoo and Conditioner Set
If you’re spending money on coloring your hair, washing it with the right products is essentials for keeping pigment bright — and saving you money. Try this shampoo and conditioner set by L’Orèal Paris, which is on sale for under $12.
Rizos Curls Curl Defining Cream
Calling all curly girls! One Shop TODAY staffer said that this curl cream, “defied my expectations and earned a spot in my routine.” She added, “The added shine from the coconut oil helps keep my frizz at bay even on days when it is a little warmer.”
Color Wow Raise the Root Thicken + Lift Spray
When my (Danielle Murphy) hair needs volume, this Color Wow spray is the only thing I reach for. It has a fast-acting formula that gives every single strand a thicker boost, without giving it that awful crunchy feeling.
BioSilk Silk Therapy Original Cure
Silkier hair is just one leave-in treatment away. Simply apply this serum from root to tip (on wet or dry hair). It’s made to aid in preventing split ends, boost shine and repair all hair types.
Pura D’Or Original Gold Label Anti-Thinning Shampoo
This shampoo has more than 17,300 perfect five-star ratings from shoppers. “I’ve been using this shampoo for 3 months now and my hair is getting thicker and the shampoo leaves it so soft and smooth,” one person wrote. “I love the smell and I’m very happy with the results.”
Head & Shoulders Scalp X 5% Minoxidil
We’ve spent a lot of time researching hair growth, and Minoxidil is the ingredient that experts recommend the most for those with thinning hair. You can save 30% now on a three-month supply.
Ouai Detox Shampoo
Prime Big Deal Days is bringing rare deals on some of Ouai’s hair products, including this detox shampoo. It features apple cider vinegar to help remove flakes and buildup from your scalp.
Comfier Electric Cordless Hair Scalp Massager
Promote hair growth with this scalp massager. The device is designed to stimulate blood flow and exfoliate the scalp. Plus, it’s like going to the hair spa without the extra fee.
Divi Hair Scalp Serum
In the thick of shopping for the best of the best in beauty products, it’s easy to forget about the scalp. That’s why you should have a go-to scalp serum on hand to give it the nourishment it needs. This one from Divi is made to revitalize the area, as well as remove buildup and detoxify.
Best Prime Day luxury beauty deals
Bio Ionic Long Barrel Styler
Give your curls a boost with this ceramic styler. It’s designed with even heat distribution and a long barrel to create beach waves. You can save 30% off on Prime Day!
Theraface PRO Microcurrent Facial Device
This device has multiple LED lights and is a favorite among Shop TODAY writers. If you’re getting into red light therapy, this one is a great option as it has a massager and small currents of electricity to stimulate facial muscles. It’s like a workout for the face and is on sale for 25% off!
Dyson Supersonic Hair Dryer
Minimize blow drying time with this hair dryer from Dyson. It will dry your mane faster than most devices, plus it protects the hair from extreme heat damage. If you have thick and dense hair, this products will cut your hair routine in half.
Best Prime Day beauty tool deals
Finishing Touch Flawless Facial Hair Remover
Hey, there’s nothing wrong with peach fuzz! But if you prefer not to have it, you can use this facial hair remover to gently remove it. The device features a ring light for added visibility, a removable head for easy cleaning and is even safe for daily use, per the brand.
BS-MALL Travel Makeup Brush Set
Packing your beauty kit can be a hassle, especially with all the tools you’ll need. So, a travel makeup brush kit like this top-rated option on Amazon can make creating your favorite looks a lot easier — no matter where you are. It comes with a handful of brushes, a portable case and even a mirror!
Wavytalk Ionic Hair Dryer Blow Dryer
We found this No. 1 bestselling hair dryer on sale for 42% off this Prime Day! It’s designed with ceramic technology for faster drying and comes with diffuser and comb attachments to work with multiple hair types.
Hot Tools 1” Curling Iron
Many shoppers rely on Hot Tools products to style their hair, but the brand’s curling iron might take the cake. This tool can heat up to 430 degrees Fahrenheit, can create long-lasting curls and can even has a tangle-resistant cord to keep you focused on your ‘do, not getting trapped in your hair tools.
Cadence Travel Containers
These genius magnetic containers can help you store and travel with the perfect amount of beauty products while you’re on the go. We found this set of three for almost 20% off.
Tymo Cordless Hair Straightener Brush
Trust me, this portable hair tool is as easy to use as it looks. I’ve used this gadget at home, in my car and at the office to give my hairstyle a quick fix. It’s palm-sized, so I can easily bring it anywhere I want and it heats up quickly.
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How we chose the best beauty Prime Day deals
We meticulously combed through over 340,000 products on sale during Amazon Prime Day 2024 to determine the absolute best October Prime Day beauty deals during the two-day event, identifying expert recommendations from previous reporting on Shop TODAY and staff-tested award winners. We also consider factors like a high average rating (of over four stars), the amount of verified shopper ratings and specific user feedback.
