Estée Lauder Company. ” Three California brands are under new leadership.
Following the promotion of Tara Simon to president of North America, Estée Lauder has appointed Somar Tejwani, currently Too Faced’s senior vice president of global marketing, as Too Faced’s senior vice president and global director. – Selected as general manager.
Michelle Shigemasa, who previously worked at Smashbox for nearly 14 years, has returned to the company as senior vice president and global general manager of Smashbox Cosmetics and Glam Glow.
Mr. Tejwani will assume his new role on January 1, and Mr. Shigemasa will assume his role immediately. The companies will jointly report to Stéphane de la Faverie, Executive Group President of The Estée Lauder Company.
“Summer and Michelle bring valuable knowledge and deep expertise in driving innovation across a major portfolio of iconic Hero products, and are a great addition to leading the great teams at Too Faced, Smashbox and Glam Glow. It will play a very important role,” said de la Faverie. “Together, they will help propel these brands forward by increasing brand equity, inspiring creativity, and enhancing consumer engagement through immersive brand experiences and product education.” We believe we are the right leaders for these brands and look forward to continuing to partner with them. ”
Tejwani joined the Too Faced brand’s marketing team in 2012, four years before joining Estée Lauder. Get.
Tejwani said: “We look forward to accelerating our growth and expanding on our strengths to realize our full potential, while also strengthening our brand equity and fostering creativity and innovation across our businesses.” .
Shigemasa returns to Estée Lauder after serving as CEO of several beauty brands, including Murad Skincare and Rem Beauty. Prior to this, she held various leadership roles at Smashbox for approximately 14 years from 2004 to 2017.
“I am committed to positioning and transforming Smashbox and GlamGlow for long-term success by driving disruptive innovation in products and services, strengthening brand equity, and delivering operational excellence.” We are working on this,” Shigemasa said.
In 2023, Smashbox, Too Faced, and GlamGlow all began cutting jobs as their businesses faced challenges, and some also scaled back international operations. Since then, there has been extensive corporate restructuring at Lauder, but it is unclear whether these brands have been further affected.
These are the latest moves in the company’s executive appointments to turn its fortunes around. As previously reported, Chief Executive Officer Fabrizio Frida and Chief Financial Officer Tracy T. Travis are leaving their positions, as are Mark Loomis, Group President, North America, and Daniel Rachmanis, President, Latin America. It is.
