Fintech startup Arta Finance See all company profile
> announced its approval as a managed account investment manager for PruLife Private Variable Universal Life Insurance. This approval is a “major milestone” in Arta’s mission to streamline processes for high net worth and ultra high net worth individuals. indicates. Members have access to life insurance solutions for estate and tax planning.
Arta’s wealth management platform provides the flexibility to invest across asset classes, and its technology is complemented by a team of investment and insurance experts to solve your reporting and investment selection pain points. Instead of the traditional model of working with different companies and professionals to build PPVUL insurance and manage its investments, Arta’s vertically integrated model allows policyholders to manage the process with a single company.
Arta offers a full range of life insurance solutions and has secured approximately $150 million in life insurance coverage since it began offering insurance products in 2023. The company is a full-service insurance brokerage that helps members understand their coverage needs, the availability of the right products, and offers the right products. Access a variety of solutions from over 30 life insurance companies across the United States. Arta’s insurance team is not compensated through commissions, and the company does not engage in volume-based transactions with insurance companies, minimizing conflicts of interest inherent in the insurance distribution model.
Arta Finance is a digital family office offering expertise and services across investments, taxes, insurance and more. The startup has announced $90 million in funding.
“We are excited to be part of Prudential’s elite network of registered investment advisors managing PPVUL investments.Prudential has a 145-year history and more than 50 million clients worldwide. A leader in the insurance industry. New and existing PPVUL policyholders now have technology-first options in portfolio management.” – Samita Malik, Chief Insurance Officer, Arta Finance.
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