Award-winning pet insurance brand ManyPets unveils a new premium advertising campaign showcasing the lifelong bond between pets and pet parents, featuring real customer stories and data from nearly 500,000 customers. We brought insights to the forefront.
The creative campaign was produced and directed by ManyPets’ Marc Connell and Alex Doe, who assembled a talented internal and external team to deliver the creative integrated with the TV ad.
The campaign, which follows Ziggy the Golden Retriever from his playful puppy days to his prime, truly captures the joy and responsibility of caring for a pet throughout its life, and perfectly highlights the need for pet insurance along the way. I’m doing it.
Ryan Wheaton, ManyPets Vice President of Brand, said: “At ManyPets, we’ve always been dedicated to supporting the relationship between pets and pet parents. This new campaign digs deeper, showing how our pets’ lives evolve and highlighting the things that really matter. We focus on the moment.”
As well as highlighting the important role of pet insurance coverage, the campaign also highlights the everyday benefits available to ManyPets customers, from unlimited veterinary video advice to discounts on pet food and helpful guides for dog-friendly outings. We also introduce special benefits. The campaign is about the message: “If you need it, go here. If you don’t, go here.”
Kate McCutchen, Interim CMO of ManyPets, added: “ManyPets is on a mission to highlight its key propositions, from award-winning insurance products to everyday benefits that help pet parents give their pets the best life possible. The team at ManyPets did just that through the authentic stories of our latest campaign, inspired by our customers.”
ManyPets worked behind the scenes for six weeks with cinematographer Annie Kruntcheva and still photographer Ed Schofield to create visuals that captured the moments of a lifetime. The team also worked with renowned post-production house Rascal Studio to create a seamless visual story through Star Ziggy’s life.
The ManyPets campaign will hit TV screens this month and will also air on catch-up services, digital and social media.
