Although Gen , and are not receiving sufficient services from the industry.
However, many of the members of this group are from an earlier group of Gen We are taking matters into our own hands. They document their beauty habits and lifestyles on social media, attracting viewers of all ages in the process.
For example, Pennsylvania-based Megan Mullin (@meeghanm) has a combined 176,000 followers on TikTok and Instagram, and Traackr reports that her signature pairing approach As a result, Instagram has increased by 15.8%. High-end products and affordable products together.
Meanwhile, Grace Ghanem (@greceghanem) has become famous for her eclectic fashion sense, and her frequent travels have attracted the attention of beauty brands such as Estée Lauder, and earlier this year she was awarded Re-Nutribe Ultimate Diamond. – Appointed her to promote the release of Transformative. Brilliant Soft Cream Moisturizer, $225.
Other leading Gen
While many of the popular creators in this demographic create lifestyle-focused content, Shelly Seaswan and Tonia Ranko, who have 49,000 and 357,000 followers respectively, are first and foremost beauty gurus. , shares makeup techniques and skin care “cocktails” for mature skin. ” We offer regimens tailored to various skin types and concerns.
Top Gen X influencers in Beauty, according to Traackr.
1. Grace Ghanem, @greceghanem
Total viewers: 2.2 million
Courtesy of Grace Ghanem
2. Sonia Ramos, @officiallysoniaramos
Total viewers: 1.4 million
Courtesy of Sonia Ramos
3. Tennille Murphy, @thetennillelife_
Total viewers: 654,000
Courtesy of Tenille Murphy
4. Jim Tan, @californiaistoocasual
Total viewers: 532,000
Courtesy of Jimtan
5. Tonia Ranco, @rancobeauty
Total viewers: 357,000
Courtesy of Tonia Ranko
6. Claudia Fabian, @thebeautydebut
Total viewers: 204,000
Courtesy of Claudia Fabian
7. Sarah James Doll, @whoorl
Total audience: 198,000
Courtesy of Sarah James Dole
8. Megan Mullin, @meeghanm
Total audience: 176,000
Courtesy of Meghan Marin
9. Laura Summers, @mycapwardrobe
Total audience: 107,000
Courtesy of Laura Summers
10. Sherry Seaswan, @seaswan6
Total audience: 49,000
Courtesy of Cherry Sea Swan
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