Valentino Beauty has named British singer-songwriter Charli XCX as its newest U.S. brand ambassador.
She is known for her bold style and inspiration for social media’s summer trend, “Brat,” which embodies a unique, grungy fashion sense.
Charli XCX will embody what the brand describes as “edgy elegance” as she promotes the new Spike Valentino Buttery Matte Lip Color.
In an Instagram post, the L’Oréal-licensed brand described the partnership as “edgy, bold and unapologetically expressive.”
The announcement coincides with her ongoing Sweat Tour, where the singer will be spotlighting the brand’s berry red shade ‘It’s Valentino Baby’ and Colorgraph Eyeliner in Rockstud Noir is.
Valentino Beauty promoted its new lipstick line and the launch of Charli XCX as its ambassador with a masterclass with makeup artist Yadim Carranza.
Spike Valentino Lip Collection
A pop-up was also held at Flatiron Public Plaza in New York, USA, displaying 3D figures packaged with spikes. This lipstick comes in over seven shades and retails for £38.
The singer has previously collaborated with beauty brands such as Laneige and K18, and her appointment will further expand the list of faces of Valentino’s fashion and beauty brands.
The brand appointed actress Florence Pugh as its luxury business ambassador in April 2023 and Chinese actor Tan Jianxi in July 2024.
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