As the beauty industry evolves, one of the most transformative changes has been the increased emphasis on simplicity, sustainability, and minimalism. In a world that is always on the move, modern consumers seek products that offer versatility, ethical integrity, and style. Multi-use makeup is leading this change, allowing individuals to streamline their beauty routines without sacrificing creativity or environmental responsibility.
For brands like Blur India, founded by Riya Pant, the philosophy of vegan, cruelty-free and multifunctional beauty products is at the heart of everything they create. “What’s special about multi-use products is that they can simplify your beauty routine without sacrificing your creativity,” says Pant. “It’s important to make the most of what you have and feel your best while doing it.” The idea is to have a single product serve multiple purposes and avoid excessive consumption. It resonates perfectly with the rising trend of minimalist makeup routines, which reduce the need for makeup while still allowing for versatile beauty.
For Blur India, it’s about providing makeup that is kind to skin, animals and the planet. “Ethical beauty is more than just an exercise; it’s a responsibility we take seriously,” emphasizes Pant.
On a broader scale, this trend toward ethical beauty aligns with a larger movement that includes not only veganism but also sustainability and mindful consumerism. This is where brands like Kamna, led by Mangalam Lalpuria, are making waves. Lalpuria said: “In today’s day and age, people don’t just buy products; they are more informed and knowledgeable about their purchases, and they want to invest in a lifestyle that aligns with their values and beliefs. The growing demand for vegan and sustainable products reflects this shift in consumer thinking.”
Styling tips for minimal makeup
– Lipstick that can be used all over the face: Creamy lipsticks are great for more than just your lips. You can use it as a blush to create a flushed look, apply it to your eyelids to soften the color, and of course apply it to your lips to create a unified, monochromatic look.
– Gloss for a special finish: Clear or lightly pigmented glosses are not just for the lips. Apply a small amount to your cheekbones for a dewy highlight, or use it on your eyelids for a subtle dewy glow.
– Lip Liner + Kajal Duo: Use lip liner as kajal for a bold and defined look. A dark lip liner can highlight both your eyes and lips for a striking contrast. The soft tones can also be used as a subtle eyeshadow for a natural, everyday look.
– Versatile Bullet Lipsticks: Cream-based lipsticks are also great all-rounders. It can also be used as a cream blush or for soft contouring while giving a satin finish to the lips, bringing the whole look together.
Conscious choices and sustainability in beauty
For Lalpuria, sustainability doesn’t just mean the products we use, it means taking a mindful approach to consumption. “Being sustainable is about making deliberate choices,” he says. “It’s as simple as asking yourself, ‘Do I need this?’ before making a purchase or understanding what impact a product will have on the environment once it’s no longer in use.”
Sustainability extends beyond the “vegan” label. It’s about partnering with brands that promote fair wages, support local artisans, and use environmentally friendly production processes. For today’s consumers, this shift in mindset is creating space for brands that not only produce vegan and cruelty-free products, but also broadly commit to ethical and sustainable practices.
Blur India and Kaamna are part of a growing group of Indian homegrown brands that are leading this change, reflecting the growing awareness of the beauty industry and its consumers. “As an Indian, I am very excited to see India being at the forefront of this change in consumer mindset and seeing our homegrown brands pioneering it,” Lalpuria said. .
Through thoughtful blends of versatile beauty products and a commitment to sustainability, these brands show that beauty can be effortless, ethical, and empowering. Whether you’re simplifying your beauty routine or making more conscious, planet-friendly choices, the future of beauty is one where versatility and responsibility go hand in hand.
