Charli XCX, previously a front-row presence at Valentino’s haute couture shows, is teaming up with the brand’s beauty line as its new ambassador.
Valentino Beauty today announced the singer as its US ambassador in conjunction with the launch of Spike Valentino Buttery Matte Lip Color. The lipstick, which has a spicy packaging design that the brand describes as “edgy elegance,” is part of her glam routine during her ongoing “Sweat” tour, which is making waves on social media. It will be.
According to an interview with Allure, she used It’s Valentino Baby in berry red during her performance, as well as Colorgraph eyeliner in Rockstud Noir. The singer has been signing more and more beauty partnerships this year, previously promoting Laneige and K18. As a Valentino Beauty ambassador, she joins actress Florence Pugh and actor and singer Tang Jianxi, the label’s China brand ambassador.
learn more:
Can fashion sell “Brat Summer”?
Charli XCX’s latest album, Brat, helped solidify the summer theme. For brands and retailers, the race for products and markets around them is on.
