ROGUE Trader targets Gen Z. Because Gen Z is more ignorant about DIY than older adults.
Research shows that more than 8 in 10 18- to 24-year-olds believe they have been duped by shoddy workmanship or hidden charges.
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Gen Z is targeted by fraudulent traders because they are less knowledgeable about DIY than older adults (Photo) Credit: Getty
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Checkatrade’s Jambu Palaniappan said: “Unscrupulous operators undermine trust in the trading industry and it is alarming to see these unscrupulous individuals targeting Gen Z.”
Fewer than half of people over 65 felt the same way.
Checkatrade’s Jambu Palaniappan, who conducted the poll, said: “Unscrupulous operators undermine trust in the trade industry and it’s alarming to see these unsavory characters targeting Gen Z.” Ta.
“It is important that all consumers pay attention to the red flags to avoid being ripped off.
“This is especially important for the next generation of home improvement contractors, whose age and lack of experience make them easy victims.”
Nearly a quarter of 18-24 year olds looking for home decor on TikTok admitted to accepting a price without a breakdown.
The third relied solely on verbal quotations.
This caused the project to go significantly over budget.
Alarmingly, two-thirds of Americans are victims of dishonest businesses.
Those who have been scammed suffer from anxiety, frustration, stress and sleepless nights.
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