Feed.fm, the leader in music-driven engagement for fitness apps, has released a new report that confirms what gym-goers and fitness enthusiasts have known all along: the right music is a game-changer. According to the 2024 Feed.fm App Engagement Study, 94% of users say music is essential to staying motivated during a workout, and 83% of users say it helps them stay energized and focused. They say they prefer a mix of new and familiar songs to help them feel better.
In an era where fitness apps and wellness platforms are constantly competing for user engagement, Feed.fm’s data shines a spotlight on a powerful competitive force: music. The study highlights that 72% of users report that music increases their motivation and energy while using the app, and 73% say it significantly increases their emotional well-being. Music is more than just background noise; it powers longer, more effective workouts and deeper user engagement.
Lauren Pufpaf, COO of Feed.fm, said: “The data makes it clear that music is not just an accessory; it’s a necessity for fitness-focused apps.” “The combination of familiar hits and new music discovery gives users the motivation they need to reach their goals, and app developers see longer sessions and higher retention rates.”
Key findings from the 2024 Feed.fm Consumer Survey include:
94% of users believe that music is essential to staying motivated during a workout. 83% of users enjoy a mix of familiar and new music during their workouts. 73% say music improves their mental well-being. 72% say music increases their motivation and energy while using an app.
These insights speak to the growing demand for curated music experiences on fitness and wellness platforms, helping app developers, personal trainers, and health brands create more immersive and motivating experiences. . Feed.fm’s Unified Music System allows platforms to deliver popular, recognizable music to users without having to worry about acquiring licenses or managing royalty payments.
About Feed.fm
Feed.fm provides seamless music integration into digital platforms, offering fully licensed music that can be easily incorporated into fitness, wellness, and health apps. With a deep understanding of the power of music to enhance the user experience, Feed.fm delivers the perfect blend of popular hits and new music to deepen engagement, increase retention, and ultimately improve business results. improve.
