MUMBAI: Actimedia PR & Digital, India’s specialist PR and media communications company, has officially joined the global Travel Lifestyle Network (TLN), becoming India’s representative in this prestigious alliance. With a strong history of over 26 years in brand building, Actimedia aims to bridge international hospitality and travel customers to the fast-growing Indian market.
TLN is a global federation of 25 independent PR and communications professionals focused on travel, lifestyle and tourism in 37 markets around the world, including Asia, the Americas, Africa, Europe, the Middle East and Oceania. We are active.
This partnership will enable Actimedia to leverage TLN Partners’ extensive global experience, insights and contact database to offer a diverse range of services tailored to client needs across a variety of markets. Actimedia also plans to strengthen TLN’s footprint in India, which is predicted to become the world’s third largest consumer market by 2026. Search volume for international travel in 2024 will show a significant increase of 39% year-on-year, increasing the potential for outbound travel from India. India is expected to continue to grow, with some estimates suggesting that the number of tourists could exceed 80 million by 2040.
Amitabh Saksena, Founder and MD, Actimedia PR & Digital, expressed his enthusiasm about the new partnership: India is one of the most promising travel and tourism markets in the world and our cooperation will bring great value. TLN allows us to form global connections that other agencies in India do not currently offer, allowing us to seamlessly serve international clients while opening doors for Indian clients to explore new markets. will be opened. ”
Actimedia has a diverse portfolio across various sectors including fashion, beauty, entertainment, retail, e-commerce, tourism, travel and FMCG. Their expertise, especially in fast-moving consumer goods and fashion, will be a great addition to the network.
Natalia Rosa, CEO of Big Ambitions South Africa and Chair of TLN, said: With an average age of 27.6 years and a population of 1.4 billion, India offers a unique opportunity for global brands to meet the high demand for lifestyle, travel and tourism products and services. We are excited to have Actimedia on board and look forward to a fruitful collaboration. ”
With this new partnership, Actimedia PR & Digital plans to redefine its approach to international communications and pave the way for Indian brands to flourish on the global stage.
