The eight-member girl group BINI, known as the “nation’s girl group,” has been appointed as a lifestyle ambassador for IAM Worldwide Corporation, a major health and supplement marketing company. The announcement was made as part of IAM Worldwide’s 2024/25 Brand Ambassador Roster.
The P-POP sensation now joins other notable brand ambassadors including Alden Richards, Marian Rivera, Heart Evangelista, Piolo Pascual, and Small Loud.
Comprised of modern Filipinos who aim to showcase their musical talents globally, BINI debuted on June 11, 2020, amidst the pandemic. The group includes Aia from Cebu, lead vocalist Colette, Gwen from Albay, leader Joanna, main vocalist Malloy, lead rappers Mika and Stacey, and main dancer Sheena from Isabela . Their hit songs include “Salamin,” “Pantropiko,” “Karera,” “Na Na Na,” “I Feel Good,” and “Born To Win.”
IAM Worldwide has signed BINI to be the face of Amazing Pure Organic Barley and its popular variation, Choco Barley. Allen Marvin Eder, co-founder and president of IAM Worldwide, said BINI members and their parents are avid users of the product and believe that consuming barley regularly can improve their health and energy. He said he feels it. “We are excited to welcome them as part of the IAM Worldwide family,” said Eder.
Co-founder and Vice President Aika Lorraine Uy echoed this sentiment, saying, “Just like what BINI stands for, IAM Worldwide encourages young people to be the best they can be: confident, passionate, Productivity is enhanced by a healthy lifestyle.”
From left: BINI members Colette, Joanna, Gwen Ire, Mika, Sheena, Stacey, Malloy
Co-founder and General Manager Joanna Maniego expressed her excitement: Dedicated to BINI… Cheers to good health and many years of top chart success!”
BINI’s official welcome took place during IAM Worldwide’s 7th anniversary event on October 20th at MOA Arena.
Members of the group expressed their enthusiasm for joining IAM Worldwide. “Thank you Amazing Barley and Choco Barley for giving us extra energy,” said Sheena. “Not only is it delicious and refreshing, but it also helps you stay healthy in your busy schedule.”
Gwen added, “I did some research and found this to be the best brand of organic barley. I recommend every BLOOM make this part of their daily routine.”
Sharing her personal experience, Ia said, “Great organic barley is my favorite. I drink it every morning and night. It enhances my health and beauty!”
In July, BINI made history as the first Filipino pop artist to perform at the annual KCON music festival by performing their latest song “Cherry on Top” at the KCON LA 2024 pre-show event in Los Angeles. Ta.
For more information about the “IAM BINI” campaign, follow IAM Worldwide (@iamworldwidecorporation) on social media or visit IAM Worldwide’s website (iam-worldwide.com).
