Two of the most frustrating things for beauty enthusiasts are having to reapply lipstick around the clock and finding the foundation that best matches your skin tone.
Peel-off lip stains and cushion foundations are the fastest-growing makeup products in Google searches in the US, according to beauty trend tracker Spate.
Dirt on peel-off lip
According to analysts, flaky lip stain receives an average of 13.2,000 searches per month, with searches increasing by +218.2% year over year. The product is well-suited to TikTok, attracting an average of 1.7 million views per week as it is a visually pleasing application. Although this format can be applied all over the lips, consumers are also using the product as a liner to accentuate their lips, as seen by the hashtag #peelofflipliner, which receives an average of 489.3K views per week. Masu.
Its appeal lies in its long-lasting effects. The hashtag #longlastingmakeup averages 306.9,000 views per week, showing that consumers prefer products that don’t need to be reapplied frequently. Remarkably, there are currently no top brand search queries for peel-off lip stains, giving traditional brands and new entrants a huge opportunity to make their mark (or stains) in this growing category.
cushion foundation
Dreamskin Fresh & Perfect Face Cushion SPF 50, $90.
Cushion foundation currently has an average of 32.1,000 searches per month on Google, representing +127.9% growth compared to last year. Tirtir cushion foundation tops searches, but other brands like Dior, Clio, and YSL are also gaining traction. On TikTok, Cushion Foundation is trending at +293.1% year-on-year growth and attracting an average of 7.8 million views per week. The most popular related brand hashtag is #tirtir, which receives an average of 1.6 million views per week.
In this week’s most-watched TikTok video (TikTok sentiment score 9), creator Kellystrackofficial showcased the differences between Tirtir’s three cushion foundations, highlighted the different shades, and got everyone talking in the comments. Other brands could benefit from a similar approach by giving away their products to influencers or sponsoring videos showcasing their products. Korean brand Tirtir highlights U.S. consumers’ growing interest in K-beauty when it comes to cosmetics.
In response to its growing popularity in the US, Til Teal has been releasing more shades in an all-encompassing effort, but expectations for darker shades are still waiting to be fulfilled. At Spate, we encourage newcomers to prioritize offering the most comprehensive and diverse range of shades possible.
