24 Hour Fitness, a leader in holistic fitness, has expanded its partnership with Boardroom, the sports and entertainment brand co-founded by Kevin Durant and Rich Kleiman, with a community basketball clinic at La Cienega Club in Los Angeles. The event brought together youth from South Los Angeles and emphasized the value of fitness, teamwork, and skill building in a supportive environment.
Under the guidance of professional trainers, including Keon Arkwright, founder of the Denver Nuggets Basketball Academy, and Jelanie White, founder of Pro Factory Performance, the young athletes participated in drills designed to strengthen their basketball fundamentals. did. Legendary NBA shooting coach Chris Matthews, also known as “The Lethal Shooter,” provides an inspiring training video featuring NBA players Monte Morris and Royce O’Neal of the Phoenix Suns and Trentin of the Los Angeles Clippers. Flowers surprised the participants by holding out his hand. -For advice and encouragement.
Approximately 75 youth attended the event from organizations such as the Crenshaw and Westchester YMCA, Al Wooten Center, Air West and It’s Bigger Than Us. These groups have deep roots in South Los Angeles and work to support underserved communities, and this clinic is in keeping with 24 Hour Fitness and Boardroom’s mission to empower youth through sports. It has been extended.
Arkwright and White, who have personal ties to 24 Hour Fitness, spoke about the impact the gym has had on their lives and careers. Reflecting on his journey, Arkwright said: “24 Hour Fitness has played a pivotal role in shaping my career and personal growth. My first day pass sparked a passion that ultimately led me to become a member and trainer here. All the meaningful connections and opportunities I’ve had started with 24 Hour Fitness.”
White also emphasized the sense of community he experienced. “24 Hour Fitness was a safe space for me where I was able to hone my game and form friendships that last to this day. LA Basketball was awesome,” he says of the LA basketball culture. He spoke while recalling fond memories of the pickup game that gave him life.
To conclude the event, 24 Hour Fitness and Boardroom gave away tickets to an LA Clippers game, autographed merchandise, and free gym memberships to selected participants.
Karl Sanft, president and CEO of 24 Hour Fitness, emphasized the brand’s commitment to community engagement. “At 24 Hour Fitness, we have a strong basketball culture, from our in-gym pick-up games to our partnerships with top NBA teams. Our collaboration with Boardroom supports youth fitness and supports young athletes in Southern California. can help us live stronger, healthier lives.”
Through this initiative, 24 Hour Fitness and Boardroom highlighted their shared vision of building community and inspiring future generations.
